About Us
Meet the team and learn about who we are.
Who we are
Prime Sports UK was founded with a simple aim - to give every child the opportunity to enjoy and succeed in sport. We know the difference that positive, engaging coaching can make, not just in sporting ability, but in building confidence, friendships, and life skills.
Our team of professional coaches are the heart of our company. Each one brings their own expertise, personality and passion for sport. All are trained, qualified and dedicated to creating sessions that are safe, inclusive and inspiring.
Our missions and values
Inspire - Help children discover the joy of movement and the value of staying active.
Include - Provide opportunities for all children, regardless of ability or background.
Develop - Support the growth of sporting skills, confidence and teamwork.
Support - Partner with schools, parents and communities to make a lasting impact.
Meet the team
Ben Lauder and Jake Smith